One of the most important variables for a business plan to work is getting more customers, this is obviously a no brainer, but the way this equates to a web presence for a business is by getting more website visitors and turning that visitor into a lead, making a sale or redirecting the visitor somewhere else to generate a lead, make a sale, so on and so forth. In this article we are going to cover a couple of different ways to get more website visitors and more importantly, targeted website visitors.
Before planning out your traffic generation strategy it is important to understand the difference between website visitors and targeted website visitors Simple Traffic. Searchers in general can be visitors that land on your site sometimes by accident or they have been incentive to go there by another website owner. Some so called traffic generation services can send traffic to your site all day long that may not have any need or interest in what you have to offer, you’ll get visitors and sometimes a lot of website visitors, but you will probably be very frustrated with the results as it will probably not convert into a lead sale or anything.
Targeted website visitors are honestly what you want to learn how to get to your website. People searching for what you have to offer on your website or through a service you are promoting. And we know you have a shiny website that you’re proud of and you want to show off a little, that’s cool let’s talk about what you will want to make sure you do.
At the very least, make sure that your website is optimized for the keywords that define your business or what your business markets. This means the keywords in the appropriate areas of your meta data, the description and even the images on the page. Each page needs to be optimized for a particular keyword or keywords. Using LSI or Latent Semantic Indexing keywords throughout the copy on the page will help optimize the site and in turn will generate more website visitors that land on your website SimpleTraffic.co. I know this does not sound like a real big deal in terms of getting more website visitors but in the long run, the more relevant to make your site for search engines to pick up on and raise your site up in the results, the more free traffic and targeted website visitors your will begin to get.
The next variable to your web presence or website is to make sure that you have a blog attached, or the site is build on a blogging platform. Static websites or websites that do not change that much will not usually get very good SEO power. Because every new blog post is considered a new webpage the site will no longer be static. When blogging about what your business has to offer make sure to use the keywords in the title of the blog post as well. This is actually a real good way to advertise and set yourself apart from your competition by adding your personality or your business culture to the blog.